Trust
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The Elf on the Shelf in Case of Elftastrophe
Oh, no! Someone touched the Scout Elf!
Everyone knows that Christmas magic is fragile and when a Scout Elf is touched by a human, that magic gets zapped! It's an elftastrophe
Someone touched the elf. Not just any elf. The Elf on the Shelf. You've got an ELFTASTROPHE! Now what?